Senator Donna Mercado Kim Comments on HTA’s Recent Visitor Spending Report
According to Hawaii Tourism Authority, for the month of December 2011, an outstanding 7.8 percent growth in total arrivals (to 683,293 visitors) and higher daily spending ($185 per person, up from $169 per person in December 2010) pushed total visitor spending to reach $1.298 billion- the highest one-month total on record, according to preliminary statistics released by the Hawaii Tourism Authority. The increase, up $220.6 million over December 2010 in visitor spending, marked the 20th consecutive month of year-over-year growth since May 2010.
The Hawaii Tourism Authority further stated that, December’s strong performance also resulted in annual visitor expenditures increasing to $12.581 billion in 2011, making it the second highest level of visitor spending in the history of tourism in the Hawaiian Islands, down 0.4 percent compared to the 2007 peak year when visitor spending reached $12.626 billion. Total visitor arrivals also increased 3.8 percent to 7,284,069 visitors over 2010.
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