“Farm to Car” program expanding due to overwhelming response
The City and County of Honolulu and the Hawai‘i Farm Bureau launched the “Farm to Car” program on Thursday, March 26, in an effort to provide O‘ahu residents with fresh fruits and vegetables during Mayor Kirk Caldwell’s Stay at Home/Work from Home Order.
Through this “Farm to Car” program, customers can pre-order local farm products on-line at hfbf.org/farm-to-car then pick-up their order with minimal personal contact. In the first five hours after “Farm to Car’s” launch, more than 3,000 people signed up for the program and over 200 orders were placed. This overwhelming response prompted the Hawai‘i Farm Bureau to extend the program at the Neal S. Blaisdell Center through the month of April. In addition to Wednesdays, pick-up will also be available on Saturdays, beginning April 11. “Grab and go” pick-up will continue to be held at the Blaisdell Center “Galleria”, and the pick-up time has been set to run from 9 a.m. to noon on both days. Customers are reminded to bring their receipt upon pick-up and that orders are not distributed on a first come, first serve basis. All orders are guaranteed. Due to the increase in demand, the on-line store does sellout quickly, but the Hawai‘i Farm Bureau wants to remind those interested that by signing up for updates on the hfbf.com/farm-to-car page, as well as registering on the Farm to Car marketplace, you can receive store updates in an on-line newsletter. For more information on the program, call 848-2074. Under the Mayor’s Emergency Order (No. 2020-02), farmers’ markets are declared Essential Business and delivering fruits and vegetables are deemed Essential Activity.